An AI-powered trade-marketing channel. $60B a year is spent pushing drinks into restaurants - mostly offline and unmeasurable. We digitize it, measure it, and own the channel: the restaurants.
Daily WhatsApp chats with owners earned us something rare: trust. So we slipped a brand into a restaurant's own offer, "Coca-Cola for 10 CZK with any kebab," and within days Coca-Cola sales jumped 30% while the rival drink's fell. That's when it clicked: we don't sell content. We control the offer, the most fought-over real estate in a $60B channel nobody had digitized.
Coca-Cola, Pepsi, Red Bull and others pour billions into pouring rights, menu placements, distributor reps and branded glassware. On-premise is their highest-value channel - margins are roughly 2× retail. Yet the spend is offline, fragmented, and impossible to attribute.
Restaurants are the channel. Whoever controls which brand appears in the offer controls the sale.
It's invisible. Reps, posters and POS deals can't be measured, optimized, or rotated in real time.
We digitize it. One platform. Real offers, in real restaurants, with measurable sales lift.
We run a restaurant's entire social media for free, created by AI. A paying brand is woven naturally into the venue's own offer - so it shows up online and on the menu. Zero effort from the restaurant.
We send a ready-made branded offer. The owner approves with one tap - no apps, no dashboards.
< 60 secondsVenue-specific post, story, reel and ad creative - the brand integrated into the offer, native to the feed.
No human in the loopPublished to the venue's Instagram & Facebook, boosted with targeted Meta ads within 1km. It also lands on the physical menu.
~25,000 views/moBrand SKU sales rise at the point of purchase. The restaurant gets foot traffic; the brand gets attribution.
+30% in pilot
Every restaurant delivers ~25,000 brand views per month across feed, stories and menu. We sell that inventory by the thousand impressions - priced by how deep the brand goes.
Brand featured in restaurant content. Priced at parity with the standard digital ad market.
Brand integrated into the restaurant's own promotional offer - driving measurable foot traffic and sales.
Brand pushed inside the venue - menu placement, staff recommendation, in-venue signage.
Our AI films a high-quality reel about a target venue and posts it from a city food account (e.g. @thefoodie.nyc), tagging the restaurant. The owner sees their venue featured - for free. Then the conversation is warm from the first message.
The roadmap: 100–200 city food accounts at 3 reels/day - a near-zero-CAC supply engine that is also its own ad inventory.
Built FRES (acquired by Grovy, 2022). Co-founded NutritionPro ($5M+ raised). Former Prague restaurant owner. Owns sales & brand strategy.
20+ years in engineering & AI. Ex-CTO at WhoAPI (500 Startups) and FRES. Owns product and the personalization-at-scale architecture.
Ex-Head of Sales at NutritionPro - scaled $0 → $7M ARR across 3 countries. Owns restaurant growth and brand-side commercial.
Numbers, market sizing, GTM, competitive moat, cap table and FAQ - everything an investor needs, always up to date.